Alicia Silverstone's Quest for a Certified Organic, Non-GMO Vitamin
“I teamed up with Garden of Life because we share the same vision of bringing the highest-quality vitamins (unlike many that are derived from petroleum chemicals and synthesized in labs) to families everywhere.
I wanted to take vitamins made from the same types of organic, nutritious foods I eat in my daily diet.
I didn’t want a bottle of chemical isolates dressed up with organic fluff. The vitamins I wanted to take didn’t exist, so that’s why I created mykind Organics.” - Alicia Silverstone
A Natural Collaboration
When we at Garden of Life® met with Alicia Silverstone, noted actress, best-selling author and health advocate, to talk about supplements, we had no idea where it would lead us. Alicia was determined to create better vitamins, having been hard-pressed to find one made from real, organic, non-GMO whole food. After all, she went to great lengths to eat a diet of organic, chemical- and cruelty-free foods—why not expect the same from a supplement? She asked us if we’d come across anything in the market that met that description.
We answered: None.
Alicia goes to great lengths to eat a diet of organic, chemical- and cruelty-free foods. Before she met the Garden of Life team, she had long been searching for a vitamin to supplement her diet, there were none she wanted to take. The shocking truth was that even the best fermented or cultured vitamins did not come from simple foods and some leading brands contained animal byproducts. Even more discouraging was that those in the form of a tablet included chemical binders, fillers and coatings.
The shocking truth was that even the best fermented or cultured vitamins were not food-based. And pretty much everything included chemical binders, fillers and coatings.
“That’s why we need to make them ourselves,” Alicia said.
For us at Garden of Life, it was music to our ears. For years, we had been researching a process by which we could create a vitamin made from Certified USDA Organic, Non-GMO Verified ingredients formulated into meaningful amounts of vitamins and minerals. We were close, but it took the passion, purpose and collaborative nature of Ms. Silverstone to drive the project over the goal line.
Working together, Alicia and our team of experts at Garden of Life partnered with a scientist who holds multiple international patents for his novel approach to harvesting vitamins and minerals from organic fruits and herbs. The mykind Organics formulas include extracts and powders from over 30 organic fruits, veggies and herbs such as organic kale, organic sea kelp, organic broccoli, organic parsley, organic ginger, organic amla berry and Holy Basil—to name a few.
During the process, we had major breakthroughs in tablet formation. For decades, this had been the biggest hurdle to developing a Certified USDA Organic vitamin because tablets most often included binders such as vegetable lubricant (e.g. magnesium stearate). We called our patent-pending innovation Clean Tablet Technology™. This entirely organic tablet system worked beautifully. The finished tablet looked great, had a pleasant smell and taste as well as an organic coating that made them very easy to swallow.
With the innovation of mykind Organics, Alicia and Garden of Life had created an entirely new Certified USDA Organic, Non-GMO Project Verified line of vitamins made from real, whole foods. Now it was time to create the look and feel of the mykind Organics family.
Again, Ms. Silverstone’s passion surfaced. Working closely with the Garden of Life design team, she directed artwork and influenced messaging that portrayed the gentle, earth-friendly nature of the line.“Keeping things simple, clean and beautiful, just like the product itself, was my vision all the while,” Alicia said. The result is an award-winning campaign of packaging and advertising that is truly unique in the supplement category.
Alicia has personally approved every formula to ensure they meet her standards. “Now, there’s finally a vitamin line—Certified USDA Organic, Non-GMO Verified, certified vegan and certified gluten free, made from real, organic whole foods—that health-conscious moms like me can feel good about,” she stated.